About Matt Keenan

There was a time when I couldn’t see a way out.

Not from the anxiety. Not from the overthinking. Not from the weight I carried every day as a father, partner, and man trying to hold it all together.

I was mis-diagnosed with depression and put on medication, the dosage kept going up, but the numbness never went away. Eventually, I reached the darkest place a person can go: convinced that the only way out was to end my life.

But that wasn’t the end. It was the start.

Through months of therapy, reflection, and hard inner work, I began piecing myself back together.
Not into who I used to be but into the man I was meant to become.

I created The Anxious Lad not just to tell that story, but to offer something I couldn’t find when I needed it most: real tools, raw conversations, and a roadmap for change.

If any of this feels familiar…
If you’re holding everything together on the outside while falling apart on the inside, I want you to know, there’s a way out.

I work privately with men through The Resilience Programme — a 12-week experience designed to help you rebuild your clarity, confidence and calm from the inside out.

Who we Help Today

we now work with:

  • Executives and high-performing men who feel like they’re crumbling behind the mask

  • Organisations who want to reduce the real cost of burnout, presenteeism, absenteeism, attrition and mental health stigma

  • Communities building real suicide prevention systems not just awareness campaigns

If that’s you, then you’re in the right place.

What to talk it through?

Yes, I’ve lived it. But I’ve also trained deeply to guide others through it.

  • Strategic Life Coach

  • CBT Practitioner

  • Master Practitioner of NLP

  • Suicide First Aid Instructor

  • Mental Health & Wellness Trainer (QNUK Level 3, The Mandatory Group)

  • ASIST & LivingWorks certified

  • Person of the Year 2024 (Suicide Prevention – Ireland)

I bring a hybrid approach: evidence-based psychology, coaching strategies and accountability all tailored to what works in the real world, not a textbook.

Award Winning Mental Health & Suicide Prevention Advocate

Winner of the 2024 “Person Of The Year” Award

Ready to take the next step?

For individuals ready to lead with calm, not chaos

Certified Strategic Life, CBT Practitioner & NLP Master Practitioner

Accredited by: Complimentary Therapists Accredited Association (CTAA) - Membership Number: 10662322

For businesses who care about their people

Host of the Anxious Lad Podcast.

Top 10 Most Shared Globally of 2022, Top 5 Most Viewd Video Podcasts in 2024. Streamed in over 42 Countries

Start today, for free